The Cowboy Blog

Is social media alienating you and your employees? Here are three ways to use social media to increase influence with those you work with.

Monday, February 28, 2011


Look, I am a proponent of Social Media. In fact - I have often told business owners that if they are not on facebook, linkedin, and such, they might as well not have a web site. That is how much I believe in social media. However, it is not the answer to all of your PR issues.  

Follow these three rules and your influence and reputation will grow.
1.       More than a status update.
a.       Update your status. Tell others what you are up to. Now, don't stop there. Send a note to a few people in your network every day. Ask them how they are doing and what they are up to. Congratulate them on something they have posted, etc. Find a reason and a way to serve them without asking for anything in return. Show interest and concern - nothing else.
2.       Don't collect "friends". Connect with people to connect. If you do not know them and do not plan to learn about and serve them, then do not request or accept the connection.
a.       Know the difference between a fan page and a friend page. If a person is your friend - then be friendly. Save fan pages for collecting names and contact information.
3.       Don't forget to write!
a.       I recently received a hand written note from Jeff Rust with Corporate Alliance. It was short, specific and serving. I will never forget the note. Jeff's reputation as a business associate and friend shot through the roof with me. Email, text messages, facebook posts, etc. are great. But if you follow Jeff's lead and pick the right time to send a hand written note, you will reap the rewards of a serving reputation.
Now tweet away!

With all my best,
Fritz

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posted by Unknown at 4:54 PM 0 Comments

Is fear dictating your business decisions? 3 things to help you overcome it and get on with business.

Monday, February 7, 2011

If you are not sure what to be afraid of, just watch your evening news. They'll show you. Choose to take action and leave fear to weaker organizations. You will pass them by like Secretariat blew past Sham in the 1973 Belmont Stakes.

Three things holding your company back that you should no longer fear.

1. Government control and cost.
Take a proactive approach. Write your senator and/or congressman. Voice your concerns. Now get on with business! What else can you do - sit in fear of what the future will bring? Choose to take action and replace the uncertainty of what you cannot control with action on things you can control. Government is as government does. They are not here to help you.

2. The recession and economic climate.
We are in a recession. It is not going away any time soon. It is a poor excuse. The best business leaders and entrepreneurs find ways to flourish in tough economic times. Change, adapt and innovate through bad times like you did through good times and you will be fine.

3. Money is too tight to spend on training.
The best investment you can make is in the growth and development of your people. Investing in your people does three things;
- It shows them that you care and are willing to spend time and money on helping them grow.
- It creates loyalty. People who know they are valued stick around.
- It creates a culture of continuous improvement. As your people grow and get better, your company does as well.

Fear the future? Then step aside and let a race horse run!

*Mention the 1973 Triple Crown Winner - Secretariat and save 30% on any program in the month of May. Space is limited.
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posted by Unknown at 11:32 AM 0 Comments