The Cowboy Blog

The best in the Biz.

Friday, September 9, 2011

With sorrow for our loss, and excitement for her new adventure, we say so long to the best Publicist in the business, Sarah Buhr. Sarah is moving to the birthplace of social media, San Francisco, CA.

We will never forget what she has done for us. Sarah put Cowboy Leaders on the map. She pushed me to reach out of my comfort zone and expand my reach into social media. With Sarah as our PR professional, we went from zero fans on facebook to nearly 4,000 in a few months. From no presence on Twitter to more than 1,400 followers. She put us in news papers, magazines and on television. In one campaign under Sarah, we had 6,288 hits on our web site - in one day!Our company has grown and shown great promise in a very difficult economic climate. Without Sarah's work we would certainly have closed more than a year ago.

Sarah, cowgirl up and set the bay on fire with your passion, purpose and expertise. You will be missed at the Danglin' B.

In the celebration of spring, here area a few hare brained ideas for building trust.

Tuesday, March 29, 2011

Like horses, rabbits are prey animals. Prey animals can teach us a lesson in building trust through service. Unlike a relationship with a dog or a cat, the rabbit sees you as a threat. Dogs and Cats see you as a competitor and/or partner. In a relationship with a fellow predator, like a dog, all you need to do is assert dominance over them. If you do the same thing with a rabbit, they will run and you'll never see them again.

I am not saying that your people are rabbits, horses dogs and cats, but I am saying that you need to understand the mentality of a prey animal to better serve the people who work for you. Just as a prey animal fears you at first, so do your people. They are afraid that you will take their jobs, not their lives, but it can be just as intimidating. (Especially in this economy) You need to be trusted. So how do you win the trust of a rabbit? Simple: Take away their biggest fears. Here they are in order:
1. Fear for their lives. They need to know that you will not eat them.
2. Fear of starvation. They need to see you as the source of their nutrition.
3. Fear of homelessness. They need to see you as the protector and shelter from the storm.
How does this relate to people?:
1. Fear of job loss. They need to know that you will be fair and understanding and not throw them under the bus.
2. Fear of no growth. They need to know that you care enough to train them and help them grow.
3. Fear of not fitting in. Our jobs are our home-away-from-home. They need to know that they matter and are part of the team.

So, learn to listen to your inner rabbit, or better yet, visit us at Cowboy Leaders to work with our horses one-on-one. It is the best trust building experience I know of.

Happy Spring,

Is social media alienating you and your employees? Here are three ways to use social media to increase influence with those you work with.

Monday, February 28, 2011

Look, I am a proponent of Social Media. In fact - I have often told business owners that if they are not on facebook, linkedin, and such, they might as well not have a web site. That is how much I believe in social media. However, it is not the answer to all of your PR issues.  

Follow these three rules and your influence and reputation will grow.
1.       More than a status update.
a.       Update your status. Tell others what you are up to. Now, don't stop there. Send a note to a few people in your network every day. Ask them how they are doing and what they are up to. Congratulate them on something they have posted, etc. Find a reason and a way to serve them without asking for anything in return. Show interest and concern - nothing else.
2.       Don't collect "friends". Connect with people to connect. If you do not know them and do not plan to learn about and serve them, then do not request or accept the connection.
a.       Know the difference between a fan page and a friend page. If a person is your friend - then be friendly. Save fan pages for collecting names and contact information.
3.       Don't forget to write!
a.       I recently received a hand written note from Jeff Rust with Corporate Alliance. It was short, specific and serving. I will never forget the note. Jeff's reputation as a business associate and friend shot through the roof with me. Email, text messages, facebook posts, etc. are great. But if you follow Jeff's lead and pick the right time to send a hand written note, you will reap the rewards of a serving reputation.
Now tweet away!

With all my best,

*Mention Facebook and save 30% on any program in the month of May. Space is limited.
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Is fear dictating your business decisions? 3 things to help you overcome it and get on with business.

Monday, February 7, 2011

If you are not sure what to be afraid of, just watch your evening news. They'll show you. Choose to take action and leave fear to weaker organizations. You will pass them by like Secretariat blew past Sham in the 1973 Belmont Stakes.

Three things holding your company back that you should no longer fear.

1. Government control and cost.
Take a proactive approach. Write your senator and/or congressman. Voice your concerns. Now get on with business! What else can you do - sit in fear of what the future will bring? Choose to take action and replace the uncertainty of what you cannot control with action on things you can control. Government is as government does. They are not here to help you.

2. The recession and economic climate.
We are in a recession. It is not going away any time soon. It is a poor excuse. The best business leaders and entrepreneurs find ways to flourish in tough economic times. Change, adapt and innovate through bad times like you did through good times and you will be fine.

3. Money is too tight to spend on training.
The best investment you can make is in the growth and development of your people. Investing in your people does three things;
- It shows them that you care and are willing to spend time and money on helping them grow.
- It creates loyalty. People who know they are valued stick around.
- It creates a culture of continuous improvement. As your people grow and get better, your company does as well.

Fear the future? Then step aside and let a race horse run!

*Mention the 1973 Triple Crown Winner - Secretariat and save 30% on any program in the month of May. Space is limited.
Call Now! (801) 210-1370

Bring your Parachutes - Fritz Jumping in with Peter Shankman, Jan 16

Thursday, December 16, 2010

If you've ever wanted to see Fritz Black, founder of Cowboy Leaders, live now's your chance. Fritz will be the kicking off the new year as the opening speaker for master publicist Peter Shankman this Jan 16 at the world famous Salt Lake City Public Library. This is a FREE marketing workshop for your business.

Jet-setter (and skydiver) Peter is well-known for his energetic speaking style and has grown several of his own successful businesses from the ground up. As a risk taker, Peter knows how to find the perfect balance between social networking and viral marketing to help any business succeed. 

Fritz Black, owner of Train My People and the Cowboy Leaders Management Training course, is known for his down-to-earth business sense. He will guide you through the best ways to find, keep and inspire talent for your business, how to get your people creating the buzz for you and working as a team to propel your company to the top in 2011.

This concert is free and has such high profile names for speakers that it is filling up fast. Space is limited so hurry and sign up today to reserve your seat:

RSVP here

More details:

What: Jump Into Social Media with Peter Shankman, Jet setter (and Skydiver).
Where: Salt Lake City Public Library, 210 East 300 South, Salt Lake City, Utah
When: Thursday, January 12, 2011 from 10:30 AM to 1:00 PM.
Register: Visit
The event is also sponsored by Train My People.
But wait, there’s more!  Just when you thought this free workshop couldn’t possibly get any better, we have included a BONUS speaker!
Cowboy and CEO Fritz Black will give a brief presentation called “Jump: 3 Keys for Building Responsible Employees.”  It’s sure to be a blast, so don’t miss out!

Cowboy Leaders on Provo TV

Wednesday, December 8, 2010

In case you missed it, watch Fritz Black, owner of the Cowboy Leaders program, a subsidy of Train My People, on Provo Channel 17.

Click to watch now

In this interview Fritz goes over the basic principle ideas of Cowboy Leaders training:
  • What similarities there are with employees and horse behavior
  • How to lead people the way you train horses and become a real leader
  • What skills a horse whisperer can use to gain trust with people
  • How to stand out and become the kind of leader that your employees will listen to and get behind

Cowboy Leaders featured in Utah Business Magazine, Sept issue

Monday, August 23, 2010

We at Cowboy Leaders are proud to announce that we've been featured in the news once again. This time in Utah Business Magazine. They did a really great job and gave us a lot of space. The article is about becoming a better leader in your organization.
"Knowledge gives you the power to act responsibly and consistently, which builds trust with the people you lead," says Fritz Black.
You can read more of the article here:

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